We are an internationally active company for market research and marketing consulting based in Cologne. For over five years, we serve many customers with an industry focus on tourism, sports, leisure and mobility.
We combine market research with scientifically sound research-based marketing consultancy.
Our research includes the analysis of customer satisfaction and -loyalty, market segments, target groups, brand image, market potential, distribution channels and pricing. We test the quality of service, brand names, product concepts and communication concepts, and the usability of websites.
Our philosophy:
Focus on implementation
1We do not just deliver data but orientation. In close cooperation with our customers, we develop the basis for successful marketing, strategic decisions and a continuous quality management.
Scientific
methods
2We use a wide range of established quantitative and qualitative research methods. In research and teaching, we are also working regularly with various universities and institutes.
Sector
expertise
3We believe that industry experience is the most important basis in order to fulfill our task properly. Therefore we restrict ourselves to areas in which we are familiar. We know what makes “our” markets.
