Trendscope sports expertise
Within our core competence, the leisure market, the sports sector is one of our most important fields of activity. We work for clothing companies, the outdoor sector, fitness studios, sports equipment manufacturers and sports clubs.
We support them with scientifically based methods and research-based marketing consulting. We extract the relevant information out of data and elaborate meaningful answers for the tasks and questions of our clients.
Individually and implementation-oriented.
We believe that we can only keep this promise with the necessary industry expertise. Therefore, we work in industries in which we are familiar – like the sports sector. Over the years we developed a special expertise in some key subjects, e.g. in target group marketing with the development of our “Trendscope sports types.”
In addition to clients projects we also cooperate regularly in research and teaching with various universities and institutes: We hold various teaching positions, for example, on “market analyses” at Deutsche Sporthochschule Köln. Together we conducted the market study “Grundlagenstudie Wintersport Deutschland 2010+”.
