Trendscope communication research
Getting the biggest bang from your communication budget can only be achieved if your advertisements address the targets, attract their attention and win them over. But it’s just about impossible from your own subjective perspective to draw reliable conclusions about the impact of your ads.
Trendscope is a specialist when it comes to professional analyses of how your target groups perceive, remember and assess your communication activities. On this basis, we then develop concrete measures to optimise your media, such as:
- Brochures & Catalogues
- Websites
- Brand names, Product names & slogans
- Classified ads & Billboards
- Logos & Corporate design
- Sponsoring & Testimonials
We test your communication materials using recognised advertising effectiveness research methods, like folder tests, usability tests, mailshot and brochure tests, group discussions, and online surveys. And we can, of course, also draw up a comprehensive and holistic analysis of your communication concept.
Qualitative und quantitative Tests von Markennamen, Produktnamen und Claims für unterschiedlichste Firmen.
