Trendscope market potential research
Any expansion into new markets, strategic reorientation or introduction of new products and services requires an examination of opportunities and sales potential. Provide a solid basis for strategic decisions and protect your investments with a reliable analysis of key indicators and future developments – and thus where market opportunities are knocking.
Trendscope supports your efforts with scientifically-based market and competition analyses, as personalised as your company and your market is unique:
- Overall size and segmentation of the target market
(Market volume, identifying attractive submarkets, geographic and cultural differences) - Competitor analysis
(Competitive structure and positioning, company profiles, market shares, SWOT analyses) - Target group analysis
(Customer structure, customer behaviour, purchase criteria, openness to new suppliers) - Target market potential
(Potential competitors, barriers to market entry, future trends and developments)
Often it is helpful to do a preliminary analysis using existing secondary data from various sources such as databases, statistics agencies, market studies, the internet, trade publications and annual reports. Depending on your issues, we combine this secondary data with an analysis of individually collected primary data.
Potenzialanalyse zum montenegrinischen Aktivreisemarkt: Europaweite Studie in den sechs wichtigsten Quellmärkten zur Untersuchung des touristischen Potenzials von Montenegro. Die Ergebnisse sind Ausgangspunkt für die zukünftige Ausgestaltung und Optimierung des touristischen Angebotes.
Quantifizierung der gegenwärtigen Marktgröße und der bestehenden Marktpotenziale für Fahrradanhänger und Multifunktionale Kindertransporter in sechs europäischen Ländern. Bestimmung der optimalen Positionierungsstrategien für Produkte unterschiedlicher Marken.
Marktstudie zur Analyse des Potenzials gesundheitstouristischer Angebote in den Landkreisen Esslingen und Göppingen sowie in der Region Stuttgart. Ausgangspunkt für die Entwicklung eines tragfähigen Businessplans zum Aufbau einer zentralen Vermarktungsagentur.
