Trendscope pricing research
Determining the optimal pricing for your products and services is crucial to business success. Maximising sales and profits means prices cannot be too low or too high.
It’s a well known fact that consumers do not make decisions on a purely rational basis. Therefore, your prices need to simultaneously take positioning, image and the competitive environment into account as well as correspond to (perceived) product quality.
Trendscope uses scientifically-based methods (Van Westendorp, Gabor-Granger) to help you answer your questions concerning new product pricing and optimise the prices of existing offerings:
- Willingness to pay and price ranges
- Price thresholds
- Price sensitivity thresholds
- Price elasticity
Analyse der relevanten Preisschwellen unterschiedlicher Produkte für einen großen deutschen Hersteller im Fahrradmarkt in mehreren europäischen Ländern.
Untersuchung der Preisbereitschaft nach Einkommensgruppen für ein Kreuzfahrtkonzept im Ultra-Luxus-Segment.
Analyse des optimalen Pricings für eine geplante Produktdifferenzierung im deutschen Fährreisemarkt.
